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What’s an Affiliate?

If you would like to submit an article that you believe will be of interest to the affiliate community, we’d be happy to post it, and provide you with author credit and a link to your site.  Please submit articles to This e-mail address is being protected from spambots. You need JavaScript enabled to view it .



I remain surprised when I come across an online gaming site that doesn’t have an affiliate program, as I have always been very aware of the value that we, as affiliates, can add to an operator. I have personally had the experience of operating more than one affiliate program where the vast majority of the traffic to the gaming sites supported was directly or indirectly due to the efforts of the affiliates we worked with.

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Every company has affiliates, although traditionally before the advent of the internet they were simply called “sales people”. The internet has provided businesses with the opportunity to have a virtually unlimited number of salespeople, promoting their products and services to literally millions of prospects that otherwise may not heard of them.

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